Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

FEBRUARY 26, 2024

Retro Packaging Design: Bringing Back Vintage Styles Retro packaging design is making a major comeback these days. Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. What is Retro Packaging Design? But what’s behind this boom?

Packaging Design 70

Packaging Design Fonts Brand Branding 70

Inkbot Design

JANUARY 24, 2024

Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7 trillion yen.

Graphic Design 40

Graphic Design Graphic Arts and Crafts Print 40

Inkbot Design

SEPTEMBER 29, 2023

Job title also affects salary ranges, as graphic design jobs may have varying pay scales. The location can significantly impact graphic design salaries due to differences in the cost of living and market conditions. Industry demand for specific design skills can influence wages for graphic designers.

Graphic Design 78

Graphic Design Graphic Freelance Freelance 78

Shillington

FEBRUARY 17, 2020

Do they design graphics for digital advertising? The poster across the street advertising the next event at your local theater? The things you interact with every day were all created by a graphic designer. These are the designers that often end up pursuing careers in marketing and advertising later in life.

Graphic Design 128

Graphic Design Graphic Freelance Freelance 128

Inkbot Design

APRIL 13, 2023

Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. Without a thorough understanding of your ideal customers, you may create marketing strategies and products that fall flat and fail to resonate with your target market.

Brand 138

Brand Branding Marketing Marketing 138

Shillington

SEPTEMBER 22, 2022

The Package Design Book. Published in English, French and German, The Package Design Book is any packaging designer’s bible. It starts off looking at the winners of the Diamond Pentawards—the absolute cream of the crop of packaging design. It’s what we’ve all been waiting for!

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140