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The waves of research practice

UX Collective

A thing of the past: diffusing into commodity research Wave 2 — The Product Wave The Product Wave has been building for two decades and is growing rapidly towards its peak, moving from design methods and UX into product management. Wave 1: 1980 to ~2030 The first wave was borne of an academic view.

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Designing for Different Age Groups: Business Guide

Inkbot Design

The Business Case for Age-Specific Design Now, for some numbers: By 2030, one in six of the world's population will be 60 years or over. Conversely, Generation Z – or those born between 1997 and 2012 – will comprise 30 per cent of the workforce by 2030. That is a big market that cannot be ignored at any cost.