The UX of (value-driven) storytelling
UX Collective
JUNE 15, 2022
Usually, there are five elements to a story (or at least, that’s the standard we’ll be using here for now): the setting, the characters, the plot, the conflict, and the resolution. For each component, I will set the scene, then present a short example of a company that approaches its values, branding, and story from a fitting angle.
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