Inkbot Design

AUGUST 8, 2023

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

Arts and Crafts 83

Arts and Crafts Publication Brand Branding 83

Inkbot Design

JULY 26, 2023

1 Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Lupton, Ellen (Author) English (Publication Language) 224 Pages – 10/06/2010 (Publication Date) – Princeton Architectural Press (Publisher) −$12.56 $15.39 Sale Bestseller No. Sale Bestseller No.

Graphic Design 52

Graphic Design Graphic Arts and Crafts Publication 52

Inkbot Design

OCTOBER 27, 2023

The original design, which featured a detailed illustration of a siren, has undergone several iterations to become the simplified, stylised siren logo we know today. Each iteration simplified the design further, improving its scalability and recognition while maintaining its connection to the brand's nautical theme.

Brand 77

Brand Branding Marketing Marketing 77