Inkbot Design

OCTOBER 27, 2023

A well-designed logo becomes a portal to belonging, a symbolic handshake welcoming customers into the tribe. Understanding Your Audience and Market Understanding the target audience and the market is a critical starting point in logo design. The logo should reflect the nature of the business and its industry.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

MAY 11, 2023

Relevance: Aligning with Brand Identity Your logo should reflect your brand's values, personality, and target audience. Additionally, it's important to consider industry and market trends to ensure your logo remains relevant and stands the test of time. Let's walk through the essential steps in the logo creation process.

Branding 59

Branding Brand Art Arts and Crafts 59

Inkbot Design

AUGUST 24, 2024

In 2014, Sony sold off its Vaio PC business, marking this intelligent logo's end of the reign. This serves as a reminder that no matter how brilliant branding maybe, even the most ingenious ones won’t save product lines if market conditions change. Nevertheless, the Vaio logo will always remain classic in terms of design.

Brand 40

Brand Branding Arts and Crafts Digital 40

Inkbot Design

JULY 26, 2023

David Airey, a prominent figure in the world of logo design , shares his insights and methodologies, providing aspiring designers and business owners with invaluable advice on logo creation. Moreover, “Logo Design Love” is a guide for designers and a powerful resource for entrepreneurs and business owners.

Graphic Design 52

Graphic Design Graphic Arts and Crafts Publication 52

Inkbot Design

AUGUST 8, 2023

The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.

Arts and Crafts 98

Arts and Crafts Publication Brand Branding 98