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Here are some basic theories that help designers and visual communicators organize information and create eye-catching logos, brand images, and overall great designs. ColorTheory. This theory also applies to branding. Many companies base the color of their logo on the meaning or value each color has.
If you are looking to have a career in this field, you definitely should read this amazing work that was published in 2005, but re-issued in 2012 by Adrian Shaughnessy. Interaction of Color by Josef Albers. Josef Albert’s Interaction of Color is thoroughly used in art education. Designing Brand Identity by Alina Wheeler.
Learn More Latest Price on Amazon: Sale 650 Reviews Sketchnote Handbook, The: the illustrated guide to visual note taking Rohde, Mike (Author) English (Publication Language) 224 Pages - 12/03/2012 (Publication Date) - Peachpit Press (Publisher) $30.54 We think you should read this book to understand colortheory. Emil Ruder.
Such concepts can be forces (blue for water, green for land), political powers (red for Republican, blue for Democrats, green for green parties), brandcolors, or anything that has a pre-fixed color. With this in mind, it wouldn’t be wise to change or switch such colors and cause confusion.
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