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1 Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Lupton, Ellen (Author) English (Publication Language) 224 Pages – 10/06/2010 (Publication Date) – Princeton Architectural Press (Publisher) −$12.56 $15.39 Sale Bestseller No.

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All these will guide your logo design process. Research the Industry To create a logo that stands out, familiarise yourself with the market. What does their logo look like? Understanding the landscape will help you define what works and doesn't and guide you towards a unique yet industry-appropriate logo.

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Paul Rand was a legendary graphic artist who only took on big-budget clients like IBM, UPS, and Westinghouse. Pepsi – $1 million In 2008, Pepsi ditched its retro script logo for a refreshed minimalist design. million for the logo and related marketing refresh. It comes back to the designer.

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