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The American Institute of GraphicArts (AIGA) has been judging books by their covers for over 100 years. The solution has to do with egolessness in listening, love and respect of text, and a crafting that allows for the dignity of risk. Gabriel García Márquez: The Early Years, by Ilan Stavans (2010).
If there’s one demographic that has always stood by dressing like life is a game of human tetris, it’s the graphicarts community. From art directors and animators, to illustrators and graphic designers, there’s a whole industry of people who are fond of mirroring their poster and print designs in their everyday attire.
Instead, I embarked on various other creative and academic pursuits, and it wasn’t until I landed my first permanent role at a digital marketing agency back in 2010 that I realised it was meant to be. Perhaps because my mum was, and that would have been too obvious. I’d also developed some bad habits, and I had no portfolio to speak of.
He urges people not to regard typefaces as mere tools and to recognise them among fine arts by themselves. While primarily aimed at painters, the principles expounded herein apply equally well across all spheres of visual arts. Bringhurst treats typesetting as literature, discussing cultural implications and aesthetic values.
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