The Top 10 Most Expensive Logos Ever Designed
Inkbot Design
NOVEMBER 4, 2023
Pepsi – $1 million In 2008, Pepsi ditched its retro script logo for a refreshed minimalist design. However, when the costs went public, Melburnians revolted at the city spending so lavishly amid budget cuts and job losses from the global financial crisis. Does the public react poorly to expensive branding?
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