The Top 10 Most Expensive Logos Ever Designed
Inkbot Design
NOVEMBER 4, 2023
Pepsi – $1 million In 2008, Pepsi ditched its retro script logo for a refreshed minimalist design. They hired brand agency Wolff Olins to design an innovative logo that screamed the digital age. Costing around $625,000 , this logo was accused of looking dated soon after its 2007 launch.
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