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Maurer says that the same kind of care and seriousness needs to be put into the design of bank and financial services apps and products. Marcus, the first consumer product from Goldman Sachs, is an excellent example of a brand that uses design to build trust out of thin air. Prior to 2008, Goldman was an investment bank.
Limited programming meant limited user growth and led to high churn rates ; people found the service lacked enough content. By the mid-80s, they were investing in serialized scripted programming that strengthened the desire for subscribers to stay around. Callender would leave HBO in 2008. tag , which was genius.
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