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Charlie Smith on staying passionate and finding balance while heading up an agency

Creative Boom

After beginning her career at Pentagram, Charlie Smith founded her eponymous agency in 2003. As the 20th anniversary of Charlie Smith Design approaches, we chatted with her about being lean vs staying sane, naming your studio after yourself, and working on projects you truly believe in. You started Charlie Smith Design in 2003.

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20 Most Influential Graphic Design Companies From Around the World

crowdspring

It also has online services its created, including Ballpark (an invoicing app), and Flow, (a project management app). This Seattle-based agency has been “creating kick-ass brands since 2001,” according to its website. The offices often collaborate across time zones on projects that the company describes as “ideas-based.”