Charlie Smith on staying passionate and finding balance while heading up an agency
Creative Boom
JUNE 20, 2022
After beginning her career at Pentagram, Charlie Smith founded her eponymous agency in 2003. As the 20th anniversary of Charlie Smith Design approaches, we chatted with her about being lean vs staying sane, naming your studio after yourself, and working on projects you truly believe in. You started Charlie Smith Design in 2003.
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