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After the fall of communism in 1991, the building was repurposed as a conference centre, before being utilized as a NATO base during the 1999 Kosovo War and then converted into a broadcasting centre and radio station in 2001. Previous incomplete renovations left the building interior cluttered and dark.
The Charles Schwab logo was last designed in 2001 and it comprises of a wordmark (the full name of the brand, spelled out in all the letters). So with my eyes set on solving this design problem, I took out pen and paper and began the process. This designstrategy might also achieve success, but user-testing would be suggested.
Among their own firm’s standout projects is the Bank of China’s Head Office Building in Beijing (2001). That’s the designstrategy – you pick a good idea and then keep reinforcing it. But then Charles Gwathmey came. He was very good. He taught me that you need to know what your idea is. A good concept is half of your project.
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