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Inkbot Design
JUNE 30, 2025
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Competitive Positioning for Small Business: Beyond “Better and Cheaper” If you vanished tomorrow, would a specific group of customers genuinely miss you? What brand comes to mind when you think “safety” in cars?
crowdspring
DECEMBER 13, 2018
brand promise – a brand’s unique selling proposition (for Volvo it’s “safety”). Remember that you should evaluate both internal (your employees) and external (everyone else) perceptions of your brand. To build a strong brand, you must consistently and uniformly talk about your brand, both internally and externally.
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