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The Ultimate Guide to Effective Advertising Strategies

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Coca-Cola adverts typically feature its iconic red-and-white colours and its famous script-shaped logo – both chosen when Coke was first invented more than 100 years ago – and themes like happiness or coming together that it continues using today.

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How To Create Engaging B2B Content: Tips From The Pros

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Alternatively, consider making in-depth white papers or research reports if your audience is interested in thought leadership and industry trends. Themes for your content should revolve around the problems or needs your audience is attempting to resolve. When selecting a format, consider your audience's preferences.