Milton Glaser: Designing a Cultural Revolution
Inkbot Design
SEPTEMBER 30, 2023
Created in 1977, the New York State Department of Commerce commissioned this brilliantly simple design to boost tourism. The vibrant, swirling colours and patterns embodied the counterculture spirit of the 1960s. Glaser designed the iconic “I ❤ NY” logo that boosted tourism and optimism.
Let's personalize your content