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13 of the Most Successful Rebrands Ever (with Key Takeaways!)

Canny

Burberry have gone through several rebranding efforts over the last few years. As a result, Campaign magazine reported that Burberry’s revenue was up £1.2bn, exceeding the £1bn mark for the first time, and up 21% on the previous year. First there’s the shortened name, which of course has resulted in an excellent new brand identity.