Here's when you should change a logo, according to the leader behind Walmart, Burger King and Uber rebrands
Creative Bloq
JUNE 19, 2025
This has been demonstrated by the new looks for the likes of Amazon, Adobe and Walmart, which have embraced incremental changes and either left the logo alone or tweaked it slightly. Recently at D&AD Festival, JKRs Lisa Smith and Tosh Hall debated just this subject in a fun, high-energy talk entitled Change Everything, Change Nothing.
241 
Let's personalize your content