Remove wedge-refreshes-the-identity-of-canadas-cocktail
article thumbnail

Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448