Behind the scenes: the design thinking behind Coca-Cola's global holiday toolkit
Creative Boom
DECEMBER 10, 2023
Coca-Cola has released a holiday campaign identity for 2023, built in collaboration with John Knowles Ritchie and the brand's own in-house design team. That's the iconic festive truck that traditionally announces 'Holidays are coming' for Coke; it was first featured in a 1995 advert created by WB Doner and titled 'Christmas Caravan'.
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