New York City FC debuts new identity by Gretel
Creative Boom
JANUARY 20, 2025
Football club rebrands are always super tricky, but Gretel has taken a 'refresh' approach to the project, polishing some fan favourites and putting the brand at the top of its game. New York is recognised worldwide for its colossal character. A sure way to make a football club brand flop is to not consult with the fans.
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