Evolution of the Gap Logo Design: From Helvetica to Backlash
Inkbot Design
NOVEMBER 19, 2024
Evolution of the Gap Logo Design: From Helvetica to Backlash You might think a simple blue box with white text couldn't cause much drama, but we all watched the Gap logo saga unfold with fascination. As the founder of Inkbot Design , I've seen how a brand's identity can make or break its connection with customers.
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