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Choosing colors: Red for bad, green for good?

UX Collective

Abstract illustration using shade colors A brief start about color We consume red strawberries and wait for the white ones to mature. Colors give meaning to our context. Colors help us take better decisions. Red pigment Our conscience already developed awareness about colors. Custom made color scheme.

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What Is the Difference Between Tints, Shades, Hues, and Tones?

Creative Market

Throw hue and tone into the mix, too, and you’re left with four, distinct color terms that everyone uses, yet not everyone understands. The mix-up among tint, shade, hue, and tone is understandable since they’re all related to color theory and refer to similar concepts within design. 50 Shades of Summer Illustrations.

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How to Apply Visual Communication Strategies to Design

Design Wizard

Here are some basic theories that help designers and visual communicators organize information and create eye-catching logos, brand images, and overall great designs. Color Theory. There are some rules that can be applied to any type of visual design, and infographics are no exception.