Andrés Higueros avoids coffee shop clichés with a BoJack Horseman-inspired brand identity
Its Nice That
JUNE 9, 2025
Words Sudi Jama — Date 9 June 2025 Work Graphic Design Illustration Logo Food & Drink Branding Animals When creating the brand identity for the Tulum-based coffee shop, Story Horse, Andrés Higueros took into consideration his clients’ respective Irish and Mexican identities.
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