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Wave 1: 1980 to ~2030 The first wave was borne of an academic view. A long tail will remain, as no wave is distributed evenly… but watch: it seems quite likely that language model AI will move up the stack into pattern matching and basic synthesis, rapidly leveling the playing field.
The Business Case for Age-Specific Design Now, for some numbers: By 2030, one in six of the world's population will be 60 years or over. Conversely, Generation Z – or those born between 1997 and 2012 – will comprise 30 per cent of the workforce by 2030. That is a big market that cannot be ignored at any cost.
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