Inkbot Design

AUGUST 2, 2023

This makes choosing the right logo design an instrumental decision for any enterprise seeking to make a lasting impact on its audience. With the profusion of design styles today, the world of logo creation has become incredibly diverse. From iconic emblems to minimalist wordmarks, there are many directions a logo can take.

Branding 98

Branding Brand Arts and Crafts Digital 98

Inkbot Design

JUNE 14, 2023

For instance, in 2010, the logo colours were brightened, and the drop shadow was reduced to give it a fresher look. The most significant transformation came in 2015 when Google updated its logo following a major corporate restructuring under the new parent company, Alphabet.

Fonts 40

Fonts Adobe Vectors Branding 40

Inkbot Design

AUGUST 8, 2023

For the aspiring designer hoping to break into logo design, certain books provide an ideal foundation for the core principles and best practices. Leading designers share hard-won lessons on creativity, execution, and working with clients. The increasing necessity for flexible, scalable branding has made logo design complex.

Arts and Crafts 98

Arts and Crafts Publication Branding Brand 98