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Designing with the brain in mind: a deep dive into neuroaesthetics

UX Collective

In this article, I will delve deeper into the theory of neuroaesthetics, explore how our brains process beauty, and examine the implications of color, symmetry, balance, and shapes in our designs. So let’s find out how neuroscience can empower us to become better designers! 2011) Ishizu, Tomohiro, and Semir Zeki. PloS one 6.7

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The waves of research practice

UX Collective

The challenge presented to research-as-an-industry in this wave is the integration of our work into repeatable and successful practices that not only fit into, but actually accelerate product decision cycles. There’s known value here, but no shared and understood model of how research work works in the product-sphere.

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How to navigate the insanity of behavioral science

UX Collective

It is comprehensive, with an intuitive, theory-based structure that is easy to learn and grounded in the science of building digital products. But best of all, it’s an excellent choice for AI-infused behavioral product design. With this list, I could audit digital products and reverse engineer their psychological design patterns.

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Where does the impetus for change come from?

UX Collective

Nokia CEO 2011 Elop was the CEO of Nokia and this was an excerpt of a speech he gave internally at Nokia. Excerpt from presentations I’ve given over the last couple of years about how some companies evolve, and others die. Design is not just what it looks like and feels like. Design is how it works.?—?Jobs Stephen Elop?—?Nokia