article thumbnail

Good Logo vs Bad Logo Design & How it can Affect your Business

Inkbot Design

When consumers are confused by your brand's offerings, cannot differentiate between your competitors, or experience negative or neutral feelings from your brand, you have a case of a bad logo. Brand identity can make or break a business, which should be considered when designing your logo or rebranding with a new logo.

Fonts 119
article thumbnail

The Top 10 Most Expensive Logos Ever Designed

Inkbot Design

City of Melbourne – $625,000 The Australian city of Melbourne rebranded in 2009 with a dynamic new logo costing $625,000. Extensive design research, exhaustive iterations, expansive implementation, and discerning consumer testing combine to make logo creation an investment – sometimes a seven-figure one.

Brand 98