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It wasn’t until after 1960 when he focused on the graphic design discipline, concentrating mainly on publication design. In 1979, in an effort to document the history of Turkish graphic design, Maden started the book project “Turkish GraphicArt from the Beginning to the Present.”
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Less well known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Buy the book.
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