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Designing with the brain in mind: a deep dive into neuroaesthetics

UX Collective

Leveraging the power of color in neuroaesthetics means using the insights we have about how the brain reacts to color to guide our design choices: Deepening our knowledge of color psychology and neuroaesthetics : The first step for any designer is to understand how color influences our emotions and behaviors. and Karen B.

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And the 2024 color of the year is.

UX Collective

Designers Zain Adeel and Theresa-Marie Rhyne are among the many experts in color theory who apply rigor and tests to get the colors right. Such approaches to color ought to be taken seriously because the benefits are clear. It does beg the original premise: Is there really a need for a color of the year?

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