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Designing with the brain in mind: a deep dive into neuroaesthetics

UX Collective

Today I am diving deeper into neuroaesthetics and its link to product design. As designers, our goal has always been to create products that are not only visually appealing but also resonate deeply with the user. It seeks to answer questions like: Why are we attracted to certain forms, colors, or compositions? Anjan Chatterjee.

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And the 2024 color of the year is.

UX Collective

Designers Zain Adeel and Theresa-Marie Rhyne are among the many experts in color theory who apply rigor and tests to get the colors right. Such approaches to color ought to be taken seriously because the benefits are clear. It does beg the original premise: Is there really a need for a color of the year?

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