And the 2024 color of the year is.
UX Collective
NOVEMBER 11, 2023
Designers Zain Adeel and Theresa-Marie Rhyne are among the many experts in color theory who apply rigor and tests to get the colors right. Such approaches to color ought to be taken seriously because the benefits are clear. It does beg the original premise: Is there really a need for a color of the year?
97 
Let's personalize your content