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Why Logo Design Contests are Bad Business

Inkbot Design

The Allure of the Contest Initially, competitions for logo creation can appear to be a win-win situation. Freelance Designer Hiring a freelance designer is excellent because you get the skills of a professional without paying as much as you would at an agency. How much should I pay for a professional logo design?

Brand 98
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Top 10 Negative Space Logos that Redefine Creativity

Inkbot Design

The hidden arrow makes the logo endlessly intriguing, even after you notice it. 2 – The Amazon Logo Amazon's famous logo is an ingenious use of negative space that encapsulates the essence of the company's brand. His simple yet impactful logo design ensured the panda would forever intertwine with the WWF's mission.

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The Top 10 Most Expensive Logos Ever Designed

Inkbot Design

But the BBC got a logo recognised globally, so they deemed it money well spent. They hired London agency FutureBrand to refresh their logo in 2011. They hired brand agency Wolff Olins to design an innovative logo that screamed the digital age. million did not buy them an improved logo.