Brand Marketing Through the Coronavirus Crisis
Graphic Arts Today Submitted Articles
NOVEMBER 4, 2020
You can still serve and grow your customer base in the face of an uncertain future.
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Graphic Arts Today Submitted Articles
NOVEMBER 4, 2020
Having a strong brand is crucial when differentiating yourself from the competition. Learn what brand identity is and how to build one for your business.
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Just Creative
JULY 15, 2020
Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not.
Just Creative
SEPTEMBER 14, 2020
Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding. Top 10+ Best Branding Podcasts. JUST Branding.
Advertiser: Issuu
Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.
Just Creative
AUGUST 31, 2020
If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. It’s not only an opportunity for you to add value to your work but to be seen as their trusted advisor, the brand expert. Typography.
Just Creative
MAY 19, 2020
Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Why Should You Hold a Brand Strategy Workshop?
Just Creative
JULY 7, 2020
If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? If implemented strategically, a strong brand image can deliver amazing results, such as: Increased revenues & profits: “The average increase in revenue attributed to always presenting a brand consistently is 23 percent.”
Just Creative
JANUARY 28, 2020
Just Creative was interviewed on the Logo Inspirations Instagram channel, discussing the logo design & branding process for Island Smiles, a dentist in Maui, Hawaii. After purchasing the dental practice from Mr Hyland, they needed a new strategy, name, tagline & brand identity to reflect the new management. Project Overview.
Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing
In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter.
Just Creative
NOVEMBER 24, 2020
There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. In other words, your brand is the collective perception of your customers and workforce toward your business. The 12 Most Popular Branding Courses Online. Brand and Product Management – Free.
Just Creative
DECEMBER 22, 2020
Brand authenticity is an essential factor for 86% of consumers , often determining the brand they end up working with and supporting. Numbers this large are hard to ignore for any company, so branding should be a central part of your web design efforts if you’re going to have a chance of standing out in your marketplace.
Just Creative
JULY 7, 2020
If you own a business, two of the most important things you can do to help your business grow is to invest in a quality logo and go through a complete branding process. More Top Fonts for Branding & Logos. Best Serif Fonts for Branding & Logo Design. Best Display Fonts for Branding. What is the Slab Serif font?
Just Creative
JUNE 29, 2020
Your brand is your company’s most valuable asset. Brand identity includes visual elements such as your logo, slogan and color scheme. In other words, your brand is your business’s reputation. As a marketer, one of your most important jobs is to improve prospective customers’ awareness of your brand.
Just Creative
JULY 7, 2020
Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing. What is Branding for Photography Businesses? Attract new clients.
Just Creative
JULY 28, 2020
With our list of the Best Vintage Fonts for Branding and Logo Design, you can transport your clients to the past and provide them with a unique, stylish, and timeless design. Best Vintage Fonts for Branding and Logo Design. Best Vintage & Retro Fonts for Branding and Logo Design. Hollywood Vintage Font – $12.
Just Creative
JANUARY 23, 2020
Do you simply have a logo or do you have a strategic brand that your customers can really connect with? I’ve taken the liberty to show you what a “typical” brand value ladder may look like. A simple identification device for your brand. Up a step… BRANDING. Up a step… STRATEGIC BRANDING. Up a step… IDENTITY.
Just Creative
MARCH 3, 2020
In the past, the companies that have managed to establish rapport with their clients have won loyalty and recognition, rewarding their brand with a special place in the market. If you’re wondering how to tell a story so that it sears your brand into people’s memories, this article is for you. What Is a Brand Story?
Just Creative
SEPTEMBER 14, 2020
In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Learn Brand Strategy. Listen Here.
Just Creative
MAY 28, 2020
When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.
Just Creative
AUGUST 3, 2020
Sunny Bonnell and Ashleigh Hansberger of Motto , a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” – the leaders, rebels & entrepreneurs who do things differently. Learn Brand Strategy. Brand Master Secrets helps you become a brand strategist and earn specialist fees.
Just Creative
JANUARY 18, 2020
— “ Brand storytelling is a great way to get your point of across, differentiate your brand, and work out new ideas. Human contact is no longer at the center of branding or business, which is something to think highly of. And this is where brand storytelling comes in. What is Brand Storytelling?
Just Creative
SEPTEMBER 23, 2020
Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. Videos can also help you showcase your brand and products like no other marketing approach. Stay on Brand. Do Your Research.
Just Creative
MAY 28, 2020
The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. This high profile brand recognition didn’t happen by chance. There are no shortcuts to building a strong brand. More on that later.).
Just Creative
DECEMBER 23, 2020
What’s it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space. This work then led eventually to him establishing his own drinks brand, Moj. Learn Brand Strategy.
Canny
APRIL 16, 2020
Shining examples of medical and healthcare branding are admittedly hard to find. Essentially, when they interact with your healthcare brand, they want to know “I’ll be safe here!”. That said, there’s too much “boring blue” and safe choices in the world of medical and healthcare branding. And it’s hard to blame them!
Graphic Design USA
JULY 10, 2020
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
Inkbot Design
NOVEMBER 18, 2020
Brand Storytelling – Why Brand Stories Succeed Or Fail. Brand storytelling has taken marketing and advertising to new heights in the last few years. This is where brand storytelling comes into the picture. These so-called brand stories are the faces of the brand. What is Brand Storytelling?
Inkbot Design
DECEMBER 11, 2020
Why Invest in Branding? 8 Reasons to Build a Brand Identity. Branding is a term that’s still shrouded in a veil of confusion. Even some marketers believe that a brand is synonymous with a logo design and a trade name, but this concept is much more complicated than that. Customers love brands.
Canva
APRIL 13, 2020
But even as you’re building your following, it’s important to remember to nurture the customers you already have and generate brand loyalty. Here’s our guide to understanding and cultivating brand loyalty—backed by strategies and examples from some of the most successful brands. What is brand loyalty? Image via Yotpo.
Canny
FEBRUARY 6, 2020
Which means there’s also a rise in great cannabis and CBD branding! But, here’s the thing: The explosion of such an interesting (and in some places, taboo) market sector has led to cannabis and CBD brands getting creative with their identities, packaging, and marketing. The first brand on the list, isn’t actually a brand at all.
Noupe
NOVEMBER 24, 2020
Despite what some may think, brand awareness and brand equity aren’t the same. While brand awareness is how aware customers are of a brand, brand equity refers to customers’ perceived worth of the brand. Brand Awareness. What is brand awareness? Benefits of brand awareness.
Trendland
FEBRUARY 17, 2020
Magic rituals and abstract art served as main inspiration for the visual identity of Polish organic beauty brand Oio Lab. The branding by HUGMUN Studio was conceived to highlight founders’ knowledge and commitment to quality and innovation. With orange as the theme shade, […].
Graphic Design Junction
MARCH 23, 2020
Professionally designed printable corporate branding stationery templates for any business or personal. All items are print ready , CMYK color mode, 300 DPI, Bleed size 3 mm, and fully editable and customizable you can easily change the color to match your brand. Bambie Brand Identity Pack. Brand Stationery Pack.
Canva
JANUARY 23, 2020
Whether you’re running a small business as a solopreneur, or working in a big corporate, your business has a brand—and so, you want to choose a unique and memorable brand color palette in order to build a lasting brand identity. Use them to build your brand’s identity, and to attract your target customers.
Trendland
JANUARY 15, 2020
Tower 28 is a youthful non-toxic make up brand from Santa Monica. The color palette of pink, juicy orange and romantic violet complements the effortless branding with a vibrant, summer feel. Inspired by cleanliness and sunshine, its visual feel looks as if inspired by Californian sun.
The Logo Smith
JULY 28, 2020
The post Color Palettes of the Fortune 500 Brand Logo Designs by Bold Web Design appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ Fortune 500 Color Palettes by Bold Web Design is a veritable feast of brand logo design colour palettes.
The Logo Smith
SEPTEMBER 7, 2020
The post Famous Logo and Brands Redesigned in a Minimal Monochromatic Style by Kunel Gaur appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ Designer Kunel Gaur , head of a creative agency called Animal , has reimagined and redesigned some famous logos and brands in a minimal monochromatic style. Found via Kottke.
Graphic Design USA
NOVEMBER 1, 2020
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has 'an authentic integration into our lives.’.
crowdspring
NOVEMBER 23, 2020
A look at the branding elements you need to get your side hustle off the ground to create a strong brand.
The Logo Smith
MARCH 5, 2020
The post Gender Switch: Iconic Household Brand Mascots Redesigned by CDA appeared first on The Logo Smith All Content © 2020 TheLogoSmith.co |. Gender Switch: Iconic Household Brand Mascots Redesigned by CDA. But, when male brand mascots outnumber female mascots two-to-one, is there still a place for this approach in today’s society?”
Creative Review
MAY 12, 2020
As a studio full of dog lovers, getting the opportunity to build a pooch-focused brand from scratch was a dream project for New York based ThoughtMatter – which is exactly what happened when pet care company Kinship approached the team to launch Witzig, a lifestyle brand and community designed for daschund lovers.
Abduzeedo
SEPTEMBER 29, 2020
Highlife Branding. Angello Torres shared a branding design work for the Highlife festival. There are a lot of cool references in the work, from the composition that works in different directions and configurations as well as the whole branding material with illustrations and patterns. abduzeedo 09.29.20
Trendland
APRIL 2, 2020
Inspired by classic cocktails, Finery is an Auckland brand of refreshing vodka sodas with a twist. Branding focuses on pastel, soft colors matched with oversized typography. Fine, organic ingredients served as a base for drinks, featuring blends of teas and botanicals.
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