Have we lost the plot on designing delights?
UX Collective
DECEMBER 24, 2022
To lighten the situation, MailChimp throws up a congratulatory animated high-5 from the brand’s chimp mascot, Freddie. But that’s a topic for another day. Something I can attest to, every time we roll out a new feature on a project. Freddie’s a cool dude. Why it works Humans are emotional creatures.
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