What is Viral Marketing, and Why Does it Matter?
Inkbot Design
JANUARY 4, 2024
Viral marketing refers to marketing techniques that seek to spread information about a product or service from person to person as a virus spreads from one host to another. Case Study: Dollar Shave Club Dollar Shave Club launched in 2012 with a viral product demo video that exploded, triggering 12,000 orders within 48 hours.
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