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What is Viral Marketing, and Why Does it Matter?

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Viral marketing refers to marketing techniques that seek to spread information about a product or service from person to person as a virus spreads from one host to another. Case Study: Dollar Shave Club Dollar Shave Club launched in 2012 with a viral product demo video that exploded, triggering 12,000 orders within 48 hours.

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9 Content Hacks for Entrepreneurs: How to Attract Ideal Customers

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9 Content Hacks for Entrepreneurs: How to Attract Ideal Customers As an entrepreneur, you know that every word you put out there counts. But writing can be hard when you juggle multiple roles. But writing can be hard when you juggle multiple roles. Typos, grammatical errors, and awkward sentences can hurt your credibility.