Overcoming historical elitism: PAC NYC's barrier-breaking identity
Creative Boom
APRIL 29, 2024
Designed by NYC-based studio Porto Rocha, the new performing arts centre's identity looks to close the curtain on exclusivity while honouring the former World Trade Centre site. The studio based the logo and custom typeface on the architecturally unique building - a perfect square when viewed from above - to set the identity apart.
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