Graphic Art Marketing Publication Tourism 
Inkbot Design
JANUARY 24, 2024
Prefectures, cities, towns, and train stations adopt cute mascot characters or “yuru kyara” to promote tourism and local goods. Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7
Inkbot Design
SEPTEMBER 3, 2023
The era still stands as a testament to the power of innovative graphics to reflect and shape the culture of an age. Join us as we take a vibrant visual journey back to the 1970s – a defining time for graphic arts and creative rebellion. The genesis of this now-ubiquitous logo is humbler than one might imagine.
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