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History of Graphic Design: Tracing the Path of Visual Communication

Inkbot Design

Swiss Style graphic design emerged, emphasising objective photography, grids, and sans-serif typography applied with mathematical precision. The rise of consumer culture driven by advertising and corporate branding led to pioneering work from agencies like Doyle Dane Bernbach, which took a more creative advertising approach.

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Why New Wave Graphics Are the Most Influential Designs You’ve Probably Ignored

Eye on Design

If you were asked to name the seminal, discipline-shifting “movements” that shaped graphic design, chances are they’d include Swiss International Style, Bauhaus, punk, psychedelia, and maybe even Constructivism, De Stijl, and Pop Art on the more fine art side of things. .

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