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Swiss Style graphic design emerged, emphasising objective photography, grids, and sans-serif typography applied with mathematical precision. The rise of consumer culture driven by advertising and corporatebranding led to pioneering work from agencies like Doyle Dane Bernbach, which took a more creative advertising approach.
If you were asked to name the seminal, discipline-shifting “movements” that shaped graphic design, chances are they’d include Swiss International Style, Bauhaus, punk, psychedelia, and maybe even Constructivism, De Stijl, and Pop Art on the more fineart side of things. .
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