Price testing: a guide to inject your design perspective into the conversation
UX Collective
FEBRUARY 1, 2022
This article outlines a path to ‘better’ Design-led price testing in a field which has been dominated by Economists and Market Researchers. High-involvement products or services have a higher risk to purchasers if they fail, are complex, and / or have high price tags. This challenge is compounded with low purchase frequency.
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