Big Cartel’s big rebrand by How&How throws caution to the wind
Its Nice That
JUNE 10, 2025
We set out to create something that reflected Big Cartel’s indie roots,” Chris says, opting for a more analogue, soulful tone, manifesting in imperfect printed textures and hand-rendered illustrations. When we discovered Extraset sells their merch on Big Cartel, they became the perfect partner to craft a custom wordmark,” Chris recalls.
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