Inkbot Design

JULY 29, 2023

By the 1960s, Helvetica pervaded international visual culture and graphic design. Corporations like BMW, American Airlines, and Toyota adopted it for logos and branding to project an image of modern sophistication. Helvetica was even featured in the New York City subway system signage designed by Unimark International.

Fonts 134

Fonts Fashion Typography Graphic Design 134

Inkbot Design

AUGUST 22, 2023

Masters like Paul Rand and Saul Bass elevated graphic design into the popular consciousness through iconic logos and movie title sequences that imprinted their striking visuals into public memory. This proliferation of print media stirred growing demand for typography, book design, and printed ephemera like posters and advertisements.

Graphic Design 79

Graphic Design Graphic Arts and Crafts Internet and Software Development 79

Shillington

SEPTEMBER 14, 2020

Less well known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Buy the book.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119

Shillington

SEPTEMBER 22, 2022

Less well known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Buy the book.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140