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Designing with the brain in mind: a deep dive into neuroaesthetics

UX Collective

In this article, I will delve deeper into the theory of neuroaesthetics, explore how our brains process beauty, and examine the implications of color, symmetry, balance, and shapes in our designs. So let’s find out how neuroscience can empower us to become better designers! NeuroImage 119 (2015) Nadal, Marcos.