Designing with the brain in mind: a deep dive into neuroaesthetics
UX Collective
JULY 5, 2023
And, most importantly for us as designers, how can we leverage this understanding to create better, more resonant products? 2011 ) Pioneered by leading neurobiologists such as Semir Zeki, this field moves beyond the subjective nature of aesthetics. Toward a brain-based theory of beauty.”2011 2011) Jacobsen, Thomas, et al.
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