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1 Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Lupton, Ellen (Author) English (Publication Language) 224 Pages – 10/06/2010 (Publication Date) – Princeton Architectural Press (Publisher) −$12.56 $15.39 Sale Bestseller No.
You might have personal attachments to a specific design but remember: the logo isn't for you. It's for the public. Refine Your Logo Based on feedback, refine and improve your logo. This may mean tweaking colours, changing fonts , or redesigning logo elements.
The primary logo features large bold letters dropped from a bright red box. Cost breakdown: Creating a logo identifiable in dozens of countries across TV, print, and the web was an enormous undertaking. But the BBC got a logo recognised globally, so they deemed it money well spent. The cost must align with ROI.
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