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When consumers are confused by your brand's offerings, cannot differentiate between your competitors, or experience negative or neutral feelings from your brand, you have a case of a bad logo. Brand identity can make or break a business, which should be considered when designing your logo or rebranding with a new logo.
Paul Rand was a legendary graphic artist who only took on big-budget clients like IBM, UPS, and Westinghouse. Pepsi – $1 million In 2008, Pepsi ditched its retro script logo for a refreshed minimalist design. If a logo achieves public recognition and affinity, no price can be called too high.
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