2004 Book Design Color Schemes Marketing 
Thinking Design
MAY 6, 2019
Featuring flaps, these dust jackets could remain on the book when it was opened, providing protection for volumes even as they were read. By the 1870s, dust jackets were common, but their marketing value remained unexplored as they were left blank. And so the modern view of the dust jacket as a marketing tool emerged.
Thinking Design
MAY 6, 2019
Featuring flaps, these dust jackets could remain on the book when it was opened, providing protection for volumes even as they were read. By the 1870s, dust jackets were common, but their marketing value remained unexplored as they were left blank. And so the modern view of the dust jacket as a marketing tool emerged.
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