Price testing: a guide to inject your design perspective into the conversation
UX Collective
FEBRUARY 1, 2022
This article outlines a path to ‘better’ Design-led price testing in a field which has been dominated by Economists and Market Researchers. Use the key questions in this article to select the multiple methods based on the type of product or service you are designing, where you are in your innovation journey and the skillsets you have at hand.
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